Selected Work

From moments to platforms.

Our work spans engagements delivered as Eterna and platforms our senior team led at PepsiCo, Mastercard, and top agencies before founding the studio.

OUTFRONT Media — The Talent Behind the Room

Eterna

OUTFRONT Media · Private Event · 2026

The Talent Behind the Room

An Eterna Concepts engagement · Talent curation & performance direction

Sold out + waitlist: OUTFRONT's private evening, at capacity aboard Yacht Hana
A room of decision-makers: CMOs, agency leadership, media partners, plus NBA talent
One artist, fully owned: Selected, advanced, and directed end to end by Eterna

Eterna

Grupo Bimbo · Corporate Experience · 2025

Marketing Innovation Week

An Eterna Concepts engagement

200+: Marketing leaders convened
3 themes: AI, retail media, future of brands
Regional platform: Internal summit elevated to flagship

Mastercard — The Evolution of Finance and Tech

Team · pre-Eterna

Mastercard · Corporate Experience · 2025

The Evolution of Finance and Tech

Led by our team at Mastercard, pre-Eterna

Women in AI × Women in Programmatic Media — Women in AI — Denver Summit Series

Eterna

Women in AI × Women in Programmatic Media · Community & Thought Leadership · 2026

Women in AI — Denver Summit Series

An Eterna Concepts engagement

50: Full house, at capacity
2 orgs: Women in AI × Women in Programmatic Media
Recurring: A series, not a one-off

Pepsi — J Balvin × Pepsi — Global Music Platform

Team · pre-Eterna

Pepsi · Brand Activation · 2025

J Balvin × Pepsi — Global Music Platform

Led by our team at PepsiCo, pre-Eterna

Team · pre-Eterna

Gatorade · Brand Activation · 2024

Gatorade 5v5

Created by our founder, Debra Natasha Pogorelsky, at PepsiCo — 5v5 was hers from concept to execution: the original idea, the competition format, the brand platform, and the global rollout markets still run today.