Selected Work
From moments to platforms.
Our work spans engagements delivered as Eterna and platforms our senior team led at PepsiCo, Mastercard, and top agencies before founding the studio.

OUTFRONT Media · Private Event · 2026
Cannes Lions 2026 - A Private Evening Aboard Yacht Hana
An Eterna Concepts engagement · Talent curation & performance direction
- Sold out + waitlist
- OUTFRONT's private evening, at capacity aboard Yacht Hana
- A room of decision-makers
- CMOs, agency leadership, media partners, plus NBA talent
- One artist, fully owned
- Selected, advanced, and directed end to end by Eterna

Grupo Bimbo · Executive Events · 2025
Marketing Innovation Week
Led by our founder before Eterna.
- 200+
- Marketing leaders convened
- 3 themes
- AI, retail media, future of brands
- Regional platform
- Internal summit elevated to flagship

Airbnb × Warner Bros. · Brand Activation · 2024
Beetlejuice Beetlejuice - The Deetz House on Airbnb
Led by our Creative Director, prior to joining Eterna.
- Gold Lion
- Cannes Lions 2025, Brand Experience & Activation
- Bookable
- A real stay, not a set visit
- Global earned
- Coverage driven by the guest experience

Mastercard · Executive Events · 2025
The Evolution of Finance and Tech
Led by our team at Mastercard, pre-Eterna

Women in AI × Women in Programmatic Media · Community & Thought Leadership · 2026
Women in AI - Denver Summit Series
An Eterna Concepts engagement
- 50
- Full house, at capacity
- 2 orgs
- Women in AI × Women in Programmatic Media
- Recurring
- A series, not a one-off

Pepsi · Brand Activation · 2025
J Balvin × Pepsi - Global Music Platform
Led by our founder at PepsiCo.

Gatorade · Brand Activation · 2024
Gatorade 5v5
Led by our founder at PepsiCo.

PepsiCo × Walmart · Brand Activation · 2023
Regenerative Agriculture Partnership
Led by our founder at PepsiCo.

Eterna Concepts · Private Event · 2026
Wild Ambition - Proprietary Platform
An Eterna Concepts original.
- In-house
- Conceived, branded & operated by Eterna
- Kickoff live
- First curated dinner held
- First retreat
- Forming now

PepsiCo × National Geographic · Content & Amplification · 2025
Planet Love - Promoting Sustainability Through Awareness
Led by our team at PepsiCo, pre-Eterna

Global CPG Brand · Brand Activation · 2024
Multi-market Product Activation
An Eterna Concepts engagement
Work with us
Your brand could be the next case study.
Tell us the moment you're building toward. We'll come back within one business day with a point of view, a scope, and a budget range.