PepsiCo × National Geographic · Content & Amplification · 2025
Planet Love - Promoting Sustainability Through Awareness
Led by our team at PepsiCo, pre-Eterna
Brief
Raise awareness of environmental protection for PepsiCo's Planet Love campaign, in association with National Geographic - encouraging individuals and organizations to reduce their environmental impact through practical, credible guidance.
Approach
- 01Built a multilingual informative website as the campaign home, with resources on reducing carbon footprint, conserving water, minimizing waste, and adopting eco-friendly practices
- 02Structured the National Geographic association so editorial storytelling standards carried the message instead of brand claims
- 03Produced video and awareness content to engage users across owned, social, and partner channels
- 04Extended the platform offline through local organization partnerships and recycling and reuse initiatives
Outcome
Multilingual reach across markets
Local organizations activated
Practical carbon, water, and waste reduction
In their words
“Sustainability messaging usually dies in the deck. This one shipped, in multiple languages, and people actually used it.”
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