Operators from both sides of the table.

Debra Natasha Pogorelsky

Hybrid side

Founder & CEO

PepsiCo

LinkedIn

Argentine-born founder based in Denver with 20+ years across sales, marketing, PepsiCo, adtech, creative agencies, and global partnerships. She led high-impact brand, experiential, and sustainability programs for Pepsi, Gatorade, and multicultural marketing teams before founding Eterna Concepts. She also builds Wild Ambition, a community and experience platform for adventurous women, and mentors in Event Marketer's Experiential in Color program.

Ramiro Barua

Hybrid side

Brand Strategist

Interbrand

LinkedIn

Brand strategist with over a decade shaping brand DNA, architecture, and positioning across Latin America. He spent nearly five years at Interbrand — leading the firm's Chile office as Brand Consultant and building strategy for major regional and national brands — then five years as Brand Strategy Partner at branding consultancy átiblo in Argentina. He has also led marketing at Moveeng and taught brand management as a professor at Universidad de las Américas in Chile. At Eterna he connects business objectives to brand platforms and experience strategy, and stays close to execution so the thinking survives contact with the real world.

Jill Hurley

Hybrid side

Field Marketing · Brand & Experiential

Red Bull

LinkedIn

Brand and experiential marketing leader with 10+ years building brands and connecting them with consumers across beverage and CPG. Her background spans consumer insights, brand strategy, field marketing, experiential activations, partnerships, and go-to-market strategy — leading teams, agencies, and high-impact programs from idea through execution. Most recently, Jill led field marketing for Red Bull across the Mountain West, bringing together consumer insights, culture, community, and commercial strategy to drive meaningful brand growth. She brings a strategic, consumer-first perspective to every project, with a particular passion for turning big ideas into experiences people actually want to be part of.

Elizabeth Cavanaugh

Agency side

Operations

Large-scale live event production

Operations and production leader who orchestrates complex multi-day experiences and cross-functional teams with clarity and refinement. She owns scope, vendors, budget, and on-site execution end to end.

Estela Romand

Agency side

Music Production · Live Performance & Sound

Live performance & artist curation

LinkedIn

Music producer and performer who shapes the sonic identity of our experiences — from artist curation and live sets to original scoring, sound design, and on-site audio direction. She has performed and produced for private brand events including our Cannes Lions activation aboard Yacht Hana, and works closely with production to make sure the room feels the way the brand sounds.