Team · pre-Eterna
Mastercard · Corporate Experience · 2025
The Evolution of Finance and Tech
Led by our team at Mastercard, pre-Eterna
Brief
Turn a curated FinTech event into a system for community engagement, financial empowerment, and talent acquisition — and position Mastercard as a leader in financial innovation beyond payments.
Approach
- 01Architected a multi-day program connecting executives, founders, regulators, and emerging talent
- 02Designed content tracks around financial inclusion, AI in payments, and the future of money
- 03Built a partner ecosystem with media, accelerators, and entertainment to extend reach beyond the room
Outcome
200+
Industry leaders in-room
3
Days of programming
Multi-region
Talent pipeline activated
In their words
“Three days that moved our positioning further than a year of paid media. The room was exactly who we needed in it.”
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