Frito-Lay × PepsiCo Adelante · Community & Thought Leadership · 2023
Por La Cultura - Hispanic Heritage Month Kickoff
Produced with PepsiCo's Adelante ERG while our founder was at PepsiCo.
Brief
Kick off Hispanic Heritage Month at Frito-Lay HQ in Dallas for PepsiCo's Adelante employee resource group, setting the tone for a full month of speakers, insights, and learnings under the Por La Cultura theme.
Challenge
Open a month of Hispanic Heritage Month programming at Frito-Lay headquarters in Dallas with an event that let employees see themselves reflected in the people on stage, and that brought retail partners into the room.
Approach
- 01Built the kickoff around the Por La Cultura identity, carried across stage screens and the room
- 02Programmed live panels and a virtual keynote so leaders and guests could share their own stories
- 03Brought PepsiCo leadership and partners from Walmart into the celebration
- 04Featured Frito-Lay products made for Hispanic consumers, such as Turbos Flamas and Ruffles Queso, as part of the experience
Outcome
Of speakers, insights, and learnings launched
Kickoff at Frito-Lay headquarters
Retail partners joined the celebration
Gallery
Campaign links
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