OUTFRONT Media — The Talent Behind the Room
Eterna

OUTFRONT Media · Private Event · 2026

The Talent Behind the Room

An Eterna Concepts engagement · Talent curation & performance direction

Sold out + waitlist

OUTFRONT's private evening, at capacity aboard Yacht Hana

A room of decision-makers

CMOs, agency leadership, media partners, plus NBA talent

One artist, fully owned

Selected, advanced, and directed end to end by Eterna

Film

The room, in motion

OUTFRONT/ at Cannes 2026 — sunset set aboard Yacht Hana

Brief

For its private evening at Cannes Lions 2026 — a sunset reception aboard Yacht Hana, off the Croisette — OUTFRONT Media needed the one element that separates a memorable night from another party with a playlist: the right artist. Our mandate was talent. Find and deliver a performance equal to the guests OUTFRONT had aboard — C-suite marketers, agency leadership, and media partners — and run it flawlessly on the water.

Approach

  • 01Curated against a specific brief — elevated, immersive, live, not a DJ-in-the-corner
  • 02Selected Ella Romand, a Brazilian-French artist and producer whose live sets pair analog synths and keys with organic electronic texture
  • 03Owned the execution end to end: artist advance, rider, sound, and stage
  • 04Coordinated with the yacht and production team so the set landed exactly as intended

The performance

Ella performed a full live set — Nord Stage keys, Korg synth, and looper — building an immersive, elevated atmosphere calibrated to the evening rather than dropped on top of it. The result was a room that stayed, and a night that felt authored.

About the artist, Ella Romand

A Brazilian-French artist, producer, and live act with 12+ years performing across the world's more discerning stages — Burning Man, Cova Santa in Ibiza, House of Yes, Resistance Miami, and alongside artists including Bob Moses and Eli & Fur. She was selected to co-produce and perform with the New World Symphony in an 80-musician orchestral-electronic fusion, and brings a luxury sensibility shaped by work with Dior, Ferrari, Aston Martin, F1, and 1 Hotel, where she served as music director. Precisely the register Cannes rewards.

Outcome

Live set

Curated, advanced, and directed by Eterna

Full house

Sold out with a waitlist aboard Yacht Hana

Senior room

CMOs, agency leadership, media partners

Gallery

Ella Romand performing live aboard Yacht Hana at the OUTFRONT/ at Cannes evening
Guest arriving at the Yacht Hana gangway for the OUTFRONT/ at Cannes private evening
Live band performing on the yacht deck under blue stage light at Cannes Lions 2026
DJ set on deck in front of the OUTFRONT 'The Power to Move' screen
Keyboardist performing at dusk over the Port de Cannes marina
Guests aboard the yacht overlooking Port de Cannes
Sunset over Port de Cannes from the deck of Yacht Hana

Next case

Women in AI — Denver Summit Series

Women in AI × Women in Programmatic Media · 2026

View case →
Women in AI × Women in Programmatic Media — Women in AI — Denver Summit Series

Start a project

Want work like this for your brand?

Share the brief, the market, and the timing. We'll respond within one business day with an approach and an honest budget range.