
OUTFRONT Media · Private Event · 2026
The Talent Behind the Room
An Eterna Concepts engagement · Talent curation & performance direction
OUTFRONT's private evening, at capacity aboard Yacht Hana
CMOs, agency leadership, media partners, plus NBA talent
Selected, advanced, and directed end to end by Eterna
Film
The room, in motion
OUTFRONT/ at Cannes 2026 — sunset set aboard Yacht Hana
Brief
For its private evening at Cannes Lions 2026 — a sunset reception aboard Yacht Hana, off the Croisette — OUTFRONT Media needed the one element that separates a memorable night from another party with a playlist: the right artist. Our mandate was talent. Find and deliver a performance equal to the guests OUTFRONT had aboard — C-suite marketers, agency leadership, and media partners — and run it flawlessly on the water.
Approach
- 01Curated against a specific brief — elevated, immersive, live, not a DJ-in-the-corner
- 02Selected Ella Romand, a Brazilian-French artist and producer whose live sets pair analog synths and keys with organic electronic texture
- 03Owned the execution end to end: artist advance, rider, sound, and stage
- 04Coordinated with the yacht and production team so the set landed exactly as intended
The performance
Ella performed a full live set — Nord Stage keys, Korg synth, and looper — building an immersive, elevated atmosphere calibrated to the evening rather than dropped on top of it. The result was a room that stayed, and a night that felt authored.
About the artist, Ella Romand
A Brazilian-French artist, producer, and live act with 12+ years performing across the world's more discerning stages — Burning Man, Cova Santa in Ibiza, House of Yes, Resistance Miami, and alongside artists including Bob Moses and Eli & Fur. She was selected to co-produce and perform with the New World Symphony in an 80-musician orchestral-electronic fusion, and brings a luxury sensibility shaped by work with Dior, Ferrari, Aston Martin, F1, and 1 Hotel, where she served as music director. Precisely the register Cannes rewards.
Outcome
Curated, advanced, and directed by Eterna
Sold out with a waitlist aboard Yacht Hana
CMOs, agency leadership, media partners
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