
Eterna
Global CPG Brand · Brand Activation · 2024
Multi-market Product Activation
An Eterna Concepts engagement
Brief
Launch a flagship product across multiple markets with an immersive activation that drives trial, attention, and shareable moments at scale.
Approach
- 01Spatial storytelling design replicated across markets with local cultural adaptation
- 02Sampling, demos, and creator partnerships built into every stop
- 03Live content capture engineered to feed paid, owned, and earned channels
Outcome
Multi
Markets activated
Trial
Primary KPI hit
Earned
Media beyond paid
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