Global CPG Brand — Multi-market Product Activation
Eterna

Global CPG Brand · Brand Activation · 2024

Multi-market Product Activation

An Eterna Concepts engagement

Brief

Launch a flagship product across multiple markets with an immersive activation that drives trial, attention, and shareable moments at scale.

Approach

  • 01Spatial storytelling design replicated across markets with local cultural adaptation
  • 02Sampling, demos, and creator partnerships built into every stop
  • 03Live content capture engineered to feed paid, owned, and earned channels

Outcome

Multi

Markets activated

Trial

Primary KPI hit

Earned

Media beyond paid

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