Corporate offsite & executive retreat planning
Offsites designed around the moment your company is actually in.
Most corporate offsites rinse and repeat the same venue and agenda. Eterna Concepts plans and produces offsites, executive retreats, and leadership summits that start from the business outcome: a rebrand about to launch, new leadership, a culture reset, a strategy that needs the whole company behind it. You can hire us end to end, or for vision and strategy only: a clear creative blueprint your internal team can run with.
At a glance
The facts, in one place.
- Service
- Corporate offsite, executive retreat, and leadership summit strategy and production. Strategy-only engagements available.
- Approach
- Business outcome first: agenda, theme, and experiences designed around the company moment
- Leadership
- Founded by Debra Natasha Pogorelsky, formerly global brand programs at PepsiCo
- Creative direction
- Led by a 2025 Cannes Lions Gold winner for brand and experiential
- Typical programs
- Leadership offsites, all-company retreats, sales kickoffs, board and advisory meetings
- Destinations
- Colorado, Ojai, Palm Desert, Napa, Scottsdale, Austin, Miami, New York, Toronto, international
- Headquarters
- 1801 Wewatta Street, 11th Floor, Denver, Colorado 80202
- Contact
- hello@eternaconcepts.com · +1 720 619 9333
What is included
One accountable team, from first brief to final invoice.
Strategy & agenda architecture
Objectives, session flow, and the narrative arc of the days, built with your leadership team.
Theme & creative
A unifying idea that ties a rebrand, culture shift, or strategy reset into every touchpoint.
Venue & destination sourcing
Shortlists, site visits, and negotiation across resorts, ranches, and private estates.
Full production
Staging, lighting, AV, scenic, and run-of-show, managed so your team can be in the room.
Experiences & dinners
Private dining, live music, wellness, and adventure programming that people talk about for years.
Facilitation & speakers
Workshop design, moderators, and guest speakers matched to the agenda's goals.
Travel & logistics
Arrivals, rooming, transportation, and guest communications handled end to end.
Capture & follow-through
Photo, film, and recap content, plus a post-event debrief against the original objectives.
Built for the moment
When the company is changing, the offsite should carry that.
A new brand or rebrand
The offsite becomes the first place the company lives the new brand, not just sees it on a slide.
New leadership or ownership
Sessions and experiences designed to build trust fast and align the room behind the new direction.
Culture reset
New values and pillars turned into shared experiences, rituals, and language the team actually keeps.
Strategy alignment
Working sessions that leave with decisions made, owners named, and momentum into the next quarter.
Proof
Programs you can check.
OUTFRONT Media · 2026
Cannes Lions 2026 - A Private Evening Aboard Yacht Hana
For its private evening at Cannes Lions 2026 - a sunset reception aboard Yacht Hana, off the Croisette - OUTFRONT Media needed the one element that separates a memorable night from another party with a playlist: the right artist. Our mandate was talent. Find and deliver a performance equal to the guests OUTFRONT had aboard - C-suite marketers, agency leadership, and media partners - and run it flawlessly on the water.
Grupo Bimbo · 2025
Marketing Innovation Week
Turn Grupo Bimbo's internal summit into a flagship platform for the region's marketing leaders - a content-led week focused on AI, retail media, and the future of brands.
Airbnb × Warner Bros. · 2024
Beetlejuice Beetlejuice - The Deetz House on Airbnb
Bring the world of Beetlejuice Beetlejuice off the screen and into a place people could actually book - a film activation built as a real, stayable Airbnb rather than a press stunt with a rope line.
Questions
Straight answers about planning a corporate offsite.
- What does a corporate offsite planning agency do?
- A corporate offsite planning agency owns the retreat end to end: objectives and agenda design, theme and narrative, venue sourcing, travel and logistics, staging and AV, facilitation, dinners and experiences, gifting, and post-event follow-through. The best agencies start with the business outcome, not the venue.
- Why hire an agency for an executive retreat instead of planning it in-house?
- Internal teams usually inherit an offsite on top of their day jobs and default to the same venue and agenda as last time. An agency brings a fresh point of view, negotiates venues and vendors, runs production on the day so leadership can participate, and designs the agenda around what the company needs to land: a new brand, a culture shift, a strategy reset.
- How much does a corporate offsite cost?
- Scope drives cost. A two-day leadership offsite for 20 to 50 people typically runs from the high five figures into the low six figures with venue, production, and experiences included. Company-wide offsites of 100 to 500 attendees over multiple days commonly run from the mid six figures to seven figures. Eterna returns a point of view and a budget range within one business day of a brief.
- How far in advance should we start planning an offsite?
- Three to six months is comfortable for most offsites. Resort destinations like Palm Springs, Ojai, Scottsdale, and Jackson Hole book key spring and fall dates a year or more out, so for a 100-plus-person program start six to twelve months ahead. Faster turnarounds are possible when dates are flexible.
- Can you build the agenda around a company moment, like a rebrand or new leadership?
- Yes, that is where Eterna starts. The team is led by a former PepsiCo global brand lead, so offsites are designed around the business moment: launching a new brand, embedding new cultural values, integrating a new shareholder or leadership team, or aligning the company behind a strategy. The theme, sessions, experiences, and content all carry that narrative.
- What is included when Eterna produces an offsite?
- Strategy and agenda architecture, theme and creative, venue sourcing and negotiation, travel and logistics coordination, staging, lighting and AV, speakers and facilitation, dinners and off-site experiences, wellness and activity programming, gifting, content capture, and a post-event debrief with recommendations. One accountable team from first brief to final invoice.
- Can we hire Eterna for just the vision and strategy, not full production?
- Yes. Many clients bring us in to define the offsite vision, theme, agenda arc, and creative direction, then hand the plan to their internal team or preferred vendors to execute. You get brand-side thinking, a clear creative blueprint, and a budget framework without committing to full production. If you want us to produce it end to end afterward, the strategy work flows straight into execution.
- Where do you produce corporate offsites?
- Eterna is headquartered in Denver and produces across North America: Colorado mountain resorts, California destinations like Ojai, Palm Desert, and Napa, Scottsdale, Austin, Miami, New York, Toronto, and international locations on request.
- How do we start?
- Send the date or season, the headcount, and what the company needs the offsite to accomplish. Eterna replies within one business day with a point of view, a proposed approach, and a budget range.
Plan your offsite
Tell us the season, the headcount, and what the company needs from it.
You will hear back within one business day with a point of view, an approach, and a budget range. Select "Vision & strategy only" in the form if you want the creative blueprint without full production.
Project inquiry
~60 seconds · reply in 1 business day
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