Gatorade · Content & Amplification · 2019
Train Like Messi
Led by our founder at PepsiCo.
Views on FC Barcelona's channel
Likes
Runtime
Film
The room, in motion
Brief
Show the world how the best player on the planet actually trains. Gatorade's film with FC Barcelona takes cameras inside Leo Messi's daily training at the club's facilities - the effort and quality behind the no.10, told by Gatorade.
Challenge
Athlete content usually leans on hype or a product shot. The brief was to show Messi the way only the club can: in the quiet, repetitive work of daily training - and make that the story Gatorade stands beside.
Approach
- 01Built the film around rare access to Messi's daily training at FC Barcelona's facilities, letting the footage carry the story rather than a scripted read
- 02Released through FC Barcelona's owned channel to the club's global audience, with Gatorade as the byline on how elite athletes fuel
- 03Framed the content as proof of Gatorade's sports-fuel positioning: no hype, just the work behind greatness
Outcome
Views on FC Barcelona's channel
Likes
FC Barcelona channel premiere
Results
- Premiered on FC Barcelona's official channel in May 2019 and passed 3.1M views with 83K+ likes
- Carried as an enduring campaign on the club's own properties, with FC Barcelona publishing 'This is how Leo Messi trains' as a story of its own
- A global, earned-quality showcase for Gatorade's partnership with the greatest player of his generation
Next case
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