Eterna
Grupo Bimbo · Corporate Experience · 2025
Marketing Innovation Week
An Eterna Concepts engagement
200+
Marketing leaders convened
3 themes
AI, retail media, future of brands
Regional platform
Internal summit elevated to flagship
Brief
Turn Grupo Bimbo's internal summit into a flagship platform for the region's marketing leaders — a content-led week focused on AI, retail media, and the future of brands.
Approach
- 01Curated a content-led summit bringing 200+ marketing and innovation leaders into one room
- 02Built sessions around AI, retail media, emotional connection, and emerging tech
- 03Designed the summit as an internal alignment tool with external industry visibility
Outcome
200+
Leaders convened
1 wk
Flagship platform
Regional
Cross-market alignment
In their words
“Our internal summit finally felt like an industry event. Our teams left aligned and, honestly, proud.”
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