Women in AI × Women in Programmatic Media · Community & Thought Leadership · 2026
Women in AI — Denver Summit Series
An Eterna Concepts engagement
Full house, at capacity
Women in AI × Women in Programmatic Media
A series, not a one-off
Brief
Build a Denver platform where women leading AI and programmatic media share the same stage — created in partnership with Women in AI and Women in Programmatic Media to convert two audiences into one community.
Challenge
Denver's AI and programmatic media communities were running in parallel — same city, same questions, almost no overlap. Women in AI needed a format that would bring senior practitioners into one room without defaulting to a generic networking mixer, and it had to feel credible to technical leaders and media buyers at the same time.
Approach
- 01Co-designed the format and partnership terms across both organizations so each brought its own membership and credibility
- 02Curated a speaker lineup spanning applied AI, data ethics, and programmatic buying — practitioners, not keynote generalists
- 03Produced the Denver venue, run of show, and hospitality end to end, with structured networking built into the timeline
- 04Captured session content and speaker clips for post-event amplification across both partner channels
Outcome
Market platform established
Two communities activated as one
Session library for ongoing amplification
Results
- A full room of senior women from Google, Vail Resorts, Danone, and MK Analytics on the panel, with an audience of practitioners rather than passive attendees
- Two partner communities converted into one recurring Denver audience with shared programming and a joint invite list
- A repeatable panel format — four practitioners, one moderator, a working room — that can be re-run each quarter without redesign
- Content and photography captured on the day, reused across both partner channels for recruitment into the next session
In their words
“The panel was practitioners talking honestly, not a sponsor stage. I met three people I'm still working with.”
Gallery
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